Breaking Down Domain Authority and Its Role in SEO
Domain authority (DA) is a metric used to predict a website's ability to rank on search engines. It is influenced by factors such as the quality and number of backlinks, website age, and overall trustworthiness. Developed by Moz, DA scores range from 1 to 100, with higher scores indicating greater ranking potential. While not a direct ranking factor for search engines, domain authority offers valuable insights into your website’s relative strength compared to competitors. Building strong, high-quality backlinks, creating shareable content, and ensuring technical SEO optimizations are key to improving your DA. By understanding and enhancing your domain authority, you can strategically boost your website’s visibility and performance in search engine results.