Amazon PPC Management Services: Campaigns That Convert
Running Amazon ads isn’t just about spending money — it’s about investing smartly to drive measurable ROI. For growing brands on Amazon, having a strategic partner with deep advertising expertise can mean the difference between a stagnant campaign and one that drives scalable sales. That's where SpectrumBPO, a leading ecommerce service provider based in Richardson, steps in.
Case Study: From Stalled Sales to 4x ROAS with Strategic Amazon PPC Management
Client BackgroundIn early 2024, LuxeFusion, a mid-sized beauty brand specializing in vegan skincare, approached SpectrumBPO after experiencing diminishing returns from their Amazon ads. Despite having a solid catalog and thousands of positive reviews, their ACOS had skyrocketed to 68%, and daily sales had plateaued.
The brand had previously worked with freelancers and had even attempted self-managed campaigns using Amazon’s built-in automation tools — but without a strong strategy, their ads weren’t converting effectively. Frustrated and at a critical point in their growth, they sought help from seasoned Amazon PPC experts.
Diagnosis & Strategy by SpectrumBPO’s Experts
SpectrumBPO’s PPC team conducted a full audit of LuxeFusion’s ad structure. The issues were clear:
Overlapping keywords across multiple campaigns were leading to internal competition.
Poor segmentation between branded and non-branded keywords.
Inefficient bidding strategy on auto campaigns.
To fix this, the amazon ppc management services team at SpectrumBPO launched a three-phase approach:
Data-Driven Restructure They built a clear campaign hierarchy: separating branded, competitor, and category campaigns, with a clear match-type strategy (Exact, Phrase, Broad).
Aggressive Negative Targeting Using real-time performance data, they implemented negative targeting to reduce wasted spend — slashing spend on low-converting keywords by 42% within 30 days.
Refined Bidding & Placement Strategy Leveraging their in-house tools, the team adjusted bids based on time-of-day performance and top-converting placements. Want campaigns that actually convert? Visit SpectrumBPO and explore their full suite of amazon ppc management services to start scaling today.
They also ran A/B tests across Sponsored Brands and Sponsored Products.
Results That Speak for Themselves
Within 90 days:
ROAS increased from 1.2 to 4.8
ACOS dropped to 21%
Total ad sales grew by 237%
Organic ranking improved due to increased relevance and conversions
According to Sarah Greene, LuxeFusion’s Head of Ecommerce:
“Partnering with SpectrumBPO wasn’t just a service upgrade — it felt like gaining an entire in-house Amazon team that cared about our brand like their own.”
Why SpectrumBPO’s PPC Management Works
The team behind SpectrumBPO doesn’t rely on generic templates or software automation. Their Richardson-based specialists bring human insight and platform expertise, powered by years of experience managing 7-figure ad accounts across multiple categories — from supplements to electronics.
Whether you’re launching a new product or reviving stale campaigns, SpectrumBPO’s ecommerce service provider team delivers tailored strategies that focus on conversions, not just clicks. With transparent reporting, dedicated account managers, and scalable optimization tactics, they’re helping brands win in the most competitive marketplace in the world.
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